The best way to use data to create meaningful commerce experiences is to harness the value of your data. By utilizing AI-powered intelligent commerce capabilities, you can identify your most valuable customers in real time and personalize engagements across all channels.
What this means is that you can better segment and target your customers, provide them with content, offers, and pricing that are more personalized, and dramatically improve the customer experience.
The result is greater efficiency and profitability.
Our partner, Adobe, provides the following insightful statistics to help you understand how AI helps merchants and businesses like yours to transform shopping experiences for your consumers.
eCommerce has made a great leap forward
Customer expectations on eCommerce websites
Your customers are used to shopping on eCommerce websites and have common expectations of their experience.
AI (artificial intelligence) powered shopping experiences
Intelligent commerce will produce a more convenient and efficient experience for both your customers and your business.
The must-have intelligent commerce features are:
- Personalized product recommendations
- Visual product recommendations
- Intelligent search
Investing in AI-powered commerce will produce huge ROI for your eCommerce website
- “40% of executives say their customer personalization efforts have directly affected cart size and profi ts in direct-to-consumer channels such as eCommerce.”
- “Online shoppers who engage with a recommended product have a 70% higher conversion rate during that session.”
Personalized product recommendations
The best way to cross-sell and up-sell your customers at each stage of their journey is by including product recommendations throughout your website.
Here are five spots to place product recommendations on your eCommerce website:
