Better ecommerce design starts with understanding how people buy. A strong ecommerce experience is not just about how the site looks. It is about helping customers find the right products, compare options, understand value, complete purchases, and come back when they need to reorder.
From product discovery and checkout UX to B2B buying workflows and responsive UI design, we bring strategy, usability, and ecommerce experience together.
We use analytics, user behaviour, conversion data, product discovery patterns, and stakeholder insights to identify where your ecommerce experience is helping customers move forward and where it may be creating friction.
Our goal is to design ecommerce experiences that support both the customer journey and your business goals, whether you sell through Shopify, WooCommerce, Adobe Commerce, Magento, or a custom ecommerce system.
Today’s ecommerce customers expect fast, clear, and intuitive shopping experiences, whether they are buying for themselves, their team, or their organization. Our certified UX strategists help uncover what customers need, where friction exists, and which improvements will have the greatest impact on product discovery, conversion, repeat purchasing, and long-term growth.
First, we will ask you a series of discovery questions to better understand your eCommerce user’s needs. Our team will analyze your customer personas, each of their goals at various points in their customer journey and factors that impact their buying decision. With this data, we look for pain-points to address and discover opportunities for the overall UX strategy.
There are various methods to conducting eCommerce user research to gain more insights that will help us prioritize content, features and functionality important to your consumer. We utilize well-established standard approaches in each of the following…
We might all think we’re the experts and know-it-all, but the truth is, nothing is as powerful as actually watching and listening to your users interact with your eCommerce website. The observations are enlightening, even for the most seasoned UX and UI designers in our industry. No egos allowed in the room!
Our standardized eCommerce usability testing process includes the following steps:
This stuff really gets us excited because we strive to learn everyday and users always teach us something new about your current website user experience and help us pin point roadblocks for a positive shopping experience!
Want to learn more? Talk to our Certified Usability Analyst today!
Have you ever gone down the path of starting a project only to be shut down by a stakeholder a third of the way through? Super frustrating, isn’t it? We hate it too, that’s why we do what’s needed to align all stakeholders during the discovery and planning stage of a project to prevent such incidents.
UX involves working alongside not only your users (external stakeholders) but also the key decision makers within your business (internal stakeholders).
A stakeholder is anyone who has an interest and/or influence in your project. Our team will work with you to identify who they are and their role in our requirements gathering sessions. We will conduct interviews to collect their input and present a solution that respects their needs.
A successful project depends on strong stakeholder-management strategies, and we are here to help!
Our HFI (Human Factors International) Certified Usability Analysts will review your website based on well-proven principles for interaction design.
It’s important to be creative, but sometimes, it’s even more crucial to follow industry standard usability guidelines. I know we’d all like our consumers to be on our website as often as YouTube, Netflix or Amazon, but let’s be real, your user is spending the majority of their time on other websites (not yours!). If your website does not match your user’s expectations nor follow a general UI standard, this will hinder their speed and accuracy in finding the products they need and completing their transaction.
Our heuristic evaluation covers topics such as:
Each criteria is scored based on the severity of the issues found, along with recommendations and examples of how to address the issue.
Learn from your competition to compare how your eCommerce website performs in relation to theirs! Not only will you realize new opportunities, but also spot poorly executed features that help you avoid costly mistakes.
Our experts will review 3-5 competitor websites of your choice to rank their performance based on our established usability metrics. We will capture screenshots and examples of features, content and design components that will serve as useful inspiration and data for your eCommerce project.
This process reduces risk and adds value to your site by incorporating features that will immensely benefit your users.
Your ecommerce interface should reflect your brand, guide customers through the buying journey, and make important actions easy to understand. We design responsive ecommerce experiences that support product discovery, comparison, conversion, account workflows, and long-term customer confidence.
Your eCommerce website should be an extension of your brand and overall brand and marketing strategic plan. It is an opportunity to convey your brand’s mission and value proposition every step of the way.
During our discovery and requirements session, our strategists will ask you about your core values, brand story and distinct characteristics so that we can create an eCommerce experience for your users that is aligned to your brand.
Once we have the brand, UX, information architecture (IA), navigation and functional requirements defined, it’s time to start visualizing how everything will come together on the page!
User interface wireframes help generate ideas during the conceptual creative process, and provides a platform to receive your feedback before we jump into visual design to reduce risk of wasted effort.
During this stage, we will wireframe all key pages in your eCommerce website to demonstrate overall page structure, content strategy, user interface and page flow.
We believe in a collaborative approach to wireframing and design! You and your project stakeholders will be invited to attend a presentation and provide feedback.
Our design process is not just about making things pretty (but they are indeed beautiful too!)…
Your users’ memory, attention, focus, gestures and interaction with your website changes depending on the device and screen size used.
Their goals may also differ (for example, if you’re on your mobile phone, you are more likely to look for a store locator than if you are on your desktop), so the hierarchy and positioning of specific calls to action need to be well thought out to optimize conversion.
Our eCommerce websites are fully responsive and optimized for display on mobile, tablet and desktop. Your users will love spending time on your website regardless of where they are, at the office or on the go!
Creating beautiful designs is not easy! If you’ve ever tried downloading a theme or template to build your own website, you’ll know exactly what we mean.
Our design experts know how to make an interface simple, elegant and oh-so-beautiful. We understand the principles of scale, visual hierarchy, balance, contrast and color that aligns your brand to an online commerce experience that converts.
Want to chat about differences in UX vs. UI and the importance of each? Schedule a meeting and we’d be happy to share!
A strong ecommerce UX and UI design process improves the moments that matter most, from product discovery to checkout and repeat purchasing.
Help customers quickly understand what you sell and find the right products with less friction.
Give customers the information, confidence, and trust they need to make a buying decision.
Make it easier for customers to complete key actions, whether they are purchasing, requesting a quote, or coming back to reorder.
We can review your ecommerce UX, identify friction points, and help you prioritize improvements that support product discovery, conversion, and long-term customer experience.
