Our super nerdy Magento eCommerce web designers are passionate about creating great user experiences for your brand.
We listen. We collaborate.
We believe that the best creative solutions are born from working together with our clients to bring our collective ideas to life.
We interpret data trends in conversion, pageviews and other user actions to identify opportunities to improve your eCommerce website’s user experience.
We are a user-centered eCommerce design agency. We love our clients, but this philosophy means we will put the needs of your users first. Because let’s be real, if your users win – your business wins!
In today’s world, consumers have high expectations of their shopping experience, whether in a B2B or B2C environment. Our Certified Usability and UX Strategists understand the importance of gaining insights into your unique customer’s online shopping behaviour in order to optimize your eCommerce website to their buying journey.
First, we will ask you a series of discovery questions to better understand your eCommerce user’s needs. Our team will analyze your customer personas, each of their goals at various points in their customer journey and factors that impact their buying decision. With this data, we look for pain-points to address and discover opportunities for the overall UX strategy.
There are various methods to conducting eCommerce user research to gain more insights that will help us prioritize content, features and functionality important to your consumer. We utilize well-established standard approaches in each of the following…
We might all think we’re the experts and know-it-all, but the truth is, nothing is as powerful as actually watching and listening to your users interact with your eCommerce website. The observations are enlightening, even for the most seasoned UX and UI designers in our industry. No egos allowed in the room!
Our standardized eCommerce usability testing process includes the following steps:
This stuff really gets us excited because we strive to learn everyday and users always teach us something new about your current website user experience and help us pin point roadblocks for a positive shopping experience!
Want to learn more? Talk to our Certified Usability Analyst today!
Have you ever gone down the path of starting a project only to be shut down by a stakeholder a third of the way through? Super frustrating, isn’t it? We hate it too, that’s why we do what’s needed to align all stakeholders during the discovery and planning stage of a project to prevent such incidents.
UX involves working alongside not only your users (external stakeholders) but also the key decision makers within your business (internal stakeholders).
A stakeholder is anyone who has an interest and/or influence in your project. Our team will work with you to identify who they are and their role in our requirements gathering sessions. We will conduct interviews to collect their input and present a solution that respects their needs.
A successful project depends on strong stakeholder-management strategies, and we are here to help!
Our HFI (Human Factors International) Certified Usability Analysts will review your website based on well-proven principles for interaction design.
It’s important to be creative, but sometimes, it’s even more crucial to follow industry standard usability guidelines. I know we’d all like our consumers to be on our website as often as YouTube, Netflix or Amazon, but let’s be real, your user is spending the majority of their time on other websites (not yours!). If your website does not match your user’s expectations nor follow a general UI standard, this will hinder their speed and accuracy in finding the products they need and completing their transaction.
Our heuristic evaluation covers topics such as:
Each criteria is scored based on the severity of the issues found, along with recommendations and examples of how to address the issue.
Learn from your competition to compare how your eCommerce website performs in relation to theirs! Not only will you realize new opportunities, but also spot poorly executed features that help you avoid costly mistakes.
Our experts will review 3-5 competitor websites of your choice to rank their performance based on our established usability metrics. We will capture screenshots and examples of features, content and design components that will serve as useful inspiration and data for your eCommerce project.
This process reduces risk and adds value to your site by incorporating features that will immensely benefit your users.
Brain & Code’s approach to design is highly collaborative. We trust our clients to work with us to give honest feedback. Give it all to us: the good, the bad, the ugly – we have a single mission to accomplish, and it is to craft something we, as partners, are all proud of.
Your eCommerce website should be an extension of your brand and overall brand and marketing strategic plan. It is an opportunity to convey your brand’s mission and value proposition every step of the way.
During our discovery and requirements session, our strategists will ask you about your core values, brand story and distinct characteristics so that we can create an eCommerce experience for your users that is aligned to your brand.
Once we have the brand, UX, information architecture (IA), navigation and functional requirements defined, it’s time to start visualizing how everything will come together on the page!
User interface wireframes help generate ideas during the conceptual creative process, and provides a platform to receive your feedback before we jump into visual design to reduce risk of wasted effort.
During this stage, we will wireframe all key pages in your eCommerce website to demonstrate overall page structure, content strategy, user interface and page flow.
We believe in a collaborative approach to wireframing and design! You and your project stakeholders will be invited to attend a presentation and provide feedback.
Our design process is not just about making things pretty (but they are indeed beautiful too!)…
Your users’ memory, attention, focus, gestures and interaction with your website changes depending on the device and screen size used.
Their goals may also differ (for example, if you’re on your mobile phone, you are more likely to look for a store locator than if you are on your desktop), so the hierarchy and positioning of specific calls to action need to be well thought out to optimize conversion.
Our eCommerce websites are fully responsive and optimized for display on mobile, tablet and desktop. Your users will love spending time on your website regardless of where they are, at the office or on the go!
Creating beautiful designs is not easy! If you’ve ever tried downloading a theme or template to build your own website, you’ll know exactly what we mean.
Our design experts know how to make an interface simple, elegant and oh-so-beautiful. We understand the principles of scale, visual hierarchy, balance, contrast and color that aligns your brand to an online commerce experience that converts.
Want to chat about differences in UX vs. UI and the importance of each? Schedule a meeting and we’d be happy to share!
