Are you a B2B business falling behind in launching eCommerce?
B2B buyers are changing, and their purchasing preferences are evolving.
Based on a 2018 survey* of 276 manufacturers, wholesalers and distributors, 75% of them planned to launch eCommerce sites within two years. Fast forward to today, it is now 2021 – where are you at?
Many manufacturers and wholesalers are recognizing the value of digital solutions.
In this digital age, it is no longer enough for B2B companies to sit on the sidelines and not take full advantage of digital commerce tools. Businesses must work to embrace a new future of eCommerce and online business management.
Read on to learn what’s motivating the pace of modernization across a breadth of B2B industries – and how you can respond.
Having grown up in and continue to be immersed in the digitally-charged world of innovation we live in today, they have very different expectations of their purchasing journey.
20-35-year-old buyers are digitally savvy and are gradually taking over purchasing responsibilities, helping their companies decide which products and services to buy.
As the B2B industry continues to evolve, customers have more options than ever before. They have a multitude of ways to find out about your products and services. In an increasingly competitive market, it’s not enough to just have a business anymore. Additional commerce channels for customer reach and accessibility are necessary to maintain a competitive advantage.
In today’s digital world, there are many ways to add digital commerce channels or upgrade your existing eCommerce platform to take advantage of the changes taking place.
Talk to our Adobe Certified Experts today to learn how you can take your business online or evolve your existing eCommerce business today!
*Source: Adobe
Many manufacturers and wholesalers are recognizing the value of digital solutions.
In this digital age, it is no longer enough for B2B companies to sit on the sidelines and not take full advantage of digital commerce tools. Businesses must work to embrace a new future of eCommerce and online business management.
Read on to learn what’s motivating the pace of modernization across a breadth of B2B industries – and how you can respond.
B2B is Changing with the Times
Buyer Demographics and Preferences are Changing
Millennials are taking over. When it comes to B2B industries, this age group is redefining what it means to be a buyer.
Having grown up in and continue to be immersed in the digitally-charged world of innovation we live in today, they have very different expectations of their purchasing journey.
20-35-year-old buyers are digitally savvy and are gradually taking over purchasing responsibilities, helping their companies decide which products and services to buy.
Buyers of All Ages are Going Digital
These changes in buyer profiles aren’t limited to millennials, as individuals across all age groups have a preference for the speed and convenience offered by digital channels. B2B companies that fail to implement digital commerce strategies will quickly fall behind their more future-thinking competitors.
Research Shows Digital Leaders Win
Data supports the value of experience-transformation. Smart B2B digital marketers realize that it’s not just about sales – it’s about building relationships with customers and prospects so they can nurture future sales.
As the B2B industry continues to evolve, customers have more options than ever before. They have a multitude of ways to find out about your products and services. In an increasingly competitive market, it’s not enough to just have a business anymore. Additional commerce channels for customer reach and accessibility are necessary to maintain a competitive advantage.
In today’s digital world, there are many ways to add digital commerce channels or upgrade your existing eCommerce platform to take advantage of the changes taking place.
Talk to our Adobe Certified Experts today to learn how you can take your business online or evolve your existing eCommerce business today!
*Source: Adobe 
