A Seamless eCommerce Redesign to Launch Xtellar Direct

Cohesive Brand Identity: Develop a revamped online presence that reflects the merged entity, Xtellar, and strengthens its global brand identity to boost sales of additive manufacturing (AM) materials.
Maintain Functionality: Ensure the existing website functionalities remain intact during the brand and content refresh process.
Timely Launch: Complete the rebranding and launch the newly branded Xtellar website on a new domain within a tight four-week timeframe.

Revamped Online Presence: By incorporating the new company branding, data, and content, the updated website now showcases a cohesive brand identity, bolstering Xtellar’s global presence and driving sales of AM materials.
Rapid Development: Despite the challenges of rebranding, we delivered the project on budget and on time, completing the entire rebranding process in under four weeks.

The formation of Xtellar will allow us to accelerate our growth in additive manufacturing by allowing us to further explore new channels to market and strategic partnership opportunities. We will retain a strong bond with Braskem via a strategic partnership for the development of new materials, allowing us to leverage a substantial set of resources.

Jason Vagnozzi - Ceo

Project Highlights

Xenon Arc and Braskem selected Brain & Code as their trusted Adobe Commerce experts and eCommerce development agency for the critical rebranding of their eCommerce platform. Xtellar was born from the merger of Braskem's AM material business with Taulman 3D. Our team took immense pride in supporting the rebranding of the website, successfully completing the project within a challenging four-week timeframe.

Braskem’s 3D materials division and taulman3D have merged to form Xtellar. This new entity aims to drive additive manufacturing innovation, catering to the evolving needs of the 3D printing industry. The Brain & Code team effectively revamped the Braskem3D Adobe Commerce website, aligning it with the Xtellar brand and incorporating the latest business requirements.

Relaunching Braskem3D's Adobe Commerce Website as Xtellar

The core focus of our rebranding strategy was to give the existing website a completely new look and feel without making any functional and structural changes. This approach helped our client avoid costly redevelopment efforts while achieving their objectives.

Our rebranding project included:

Updating the look & feel to accurately reflect Xtellar’s brand styles, meticulously adhering to the new brand fonts and colors.
Redesigning global themes, including header and footer updates, to maintain consistency throughout the website.
Rebranding all website templates, such as the homepage, product category page, product details page, material types page, contact forms, checkout flow, account dashboards, and various landing pages.
Optimizing and restyling mobile templates for a seamless rebranded mobile browsing experience.
Updating all content and messaging from Braskem3D to XtellarDirect.
Updating product imagery and product data to reflect the new brand.

Preserving the Core: Retaining Key Elements in the Transition

Throughout the rebranding process, we made sure to preserve all the feature-rich and robust functionalities of the former Braskem3D website, such as:

Personalized B2B E-Commerce Solution: Custom payment terms and pricing tailored to individual customers’ needs.
Effective Product Data and Inventory Management: Ensuring smooth backend operations for efficient order processing.
Enhanced E-Commerce Shopping and Checkout: Streamlined and user-friendly shopping experience for customers.
A Versatile, Extensible, and Scalable Adobe Commerce Admin: Empowering the client with a robust backend for easy website management.
Marketing and Customer Support Features: Integrating live chat, email automation, blog, Google Analytics, and Google Tag Manager for effective marketing and customer support.

Read more about the eCommerce features of the website in the original case study: Transforming B2B eCommerce – Braskem’s Success Story with Adobe Commerce and 3D Printing Materials

Conclusion

Brain & Code played a critical role in redesigning the Braskem3D website, successfully launching the new Xtellar eCommerce platform. This redesign supports Xtellar in introducing a wide selection of innovative products to the market. With the formation of Xtellar, the company is now positioned for accelerated growth in additive manufacturing, exploring new channels to market and strategic partnership opportunities.

Need help with your eCommerce rebranding initiative?

Contact Brain & Code today to discuss how our expert Adobe Commerce website design and development team can help you achieve your goals with rapid development timelines. Experience the power of seamless eCommerce transformation with Brain & Code!

Established in 2021, Brain & Code is an eCommerce agency focused on creating digital experiences for brands to sell direct effectively and efficiently to consumers and businesses. We use best-of-breed scalable eCommerce platforms such as Adobe Commerce to bring businesses online to find customers, drive sales and manage day-to-day eCommerce operations. Brain & Code is an Adobe Solution Bronze Partner with a team that holds ten Adobe/Magento certifications and in-depth knowledge of the Canadian and U.S. commerce markets and their specific needs for eCommerce solutions and development processes.

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Mel Shih

Mel brings a wealth of experience from her 16 years of work with over 1,000+ clients across many sectors including B2B, B2C, eCommerce, government and education space. Mel offers a strong balance of theory, conceptual thinking and technical strategy. As a Certified Usability Analyst (CUA) from Human Factors International (HFI), Mel’s strategies are based on a strong understanding of research-based principles of designing interfaces from the perspective of the end-user. The result is winning websites that balance user performance and visual appeal.