- Objectives
- Enhance eCommerce capabilities and performance for Braskem’s 3D printing product solutions and materials
- Provide detailed product info, specifications, and pricing, as well as easy-to-use filtering and sorting options that enable customers to find the right products quickly and efficiently
- Improve user experience and increase customer engagement, and loyalty
- Integrate Braskem’s eCommerce platform with other digital marketing channels to reach and engage with its target audience more effectively
- Results
- Rapid Development: On-budget and on-time project delivery in four months
- Increase conversion: The new website design and user-friendly interface led to an increase in conversion rates
- Improved customer satisfaction: The robust product catalog, advanced search functionality, and personalized options increased customer satisfaction and loyalty.
- Improved operational efficiency: The new eCommerce platform enabled Braskem to streamline its order processing and fulfillment, resulting in faster turnaround times and improved customer service.
Project Highlights
Our team is proud to be the eCommerce agency partner to Xenon Arc and Braskem in the successful rapid development and launch of Braskem3D on the Adobe Commerce platform: An advanced direct-to-consumer technology platform that greatly simplifies and accelerates the accessibility of Braskem’s 3D materials to the North American market. This partnership is a significant milestone in Braskem's journey towards digital transformation and innovation.
Braskem, a leading producer of thermoplastic resins and provider of 3D printing materials and services, recently launched Braskem3D, a new platform dedicated to online sales. Braskem3D offers a comprehensive range of 3D printing solutions, including a wide range of 3D printing filaments and materials, custom formulations and colors, and technical support and guidance from experts in the field.
The launch of Braskem3D showcases Braskem’s commitment to delivering high-quality and sustainable 3D printing solutions that meet the specific needs and requirements of its customers, while also enhancing its eCommerce capabilities and performance.
The integration of Braskem3D’s eCommerce platform allows customers to order 3D printing materials and solutions seamlessly and conveniently. The platform provides detailed product information, specifications, and pricing, as well as easy-to-use filtering and sorting options that enable customers to find the right products quickly and efficiently.
The Brain & Code team launched a comprehensive eCommerce solution that addressed all of Braskem’s challenges and brought Braskem’s 3D printing material product catalogue online, in just four months!
Keep reading to learn about the key features and functionalities of the new website…
Personalized B2B E-commerce Solution with Custom Payment Terms and Pricing
- Users can access a personalized catalog and pricing with Braskem3D’s shared catalog feature.
- Safe and hassle-free checkout with multiple payment options, including B2B pay on account with customer-specific net payment terms.
- Ability to add new store views for different countries and regions.
Effective Product Data and Inventory Management
Automated and scheduled import/export for product and price data between Adobe Commerce and the ERP
Custom import and export extension for Adobe Commerce: Quick and Easy Bulk Attribute Creation, and Seamless Data Exchange with Your ERP
Enhanced E-commerce Shopping and Checkout for a Seamless Customer Experience
Homepage
The homepage was designed to promote products, and provide website visitors with two pathways (by product category or material type) to find what they are looking for.
Features of the homepage include:
- A marketing banner to promote 3D printing material categories
- Video gallery educating website visitors on Braskem’s unique approach to the development of their innovative and sustainable materials
- Showcase of six featured products
- Customer testimonials to increase trust and credibility
- USP (unique selling propositions) icons for fast shipping, low minimum order quantities and on demand technical support to increase conversion
- A brand positioning section that includes a brief intro about the company, Braskem, to establish trust and credibility
Product Category Page
The category pages are dedicated to the three main product groups in the Braskem3D’s portfolio: 3D Filaments, 3D Pellets, and 3D Powders. Each custom designed category landing page includes:
- Main banner for feature image and SEO keyword optimized copy
- Product listing with layered navigation providing the customer with ability to filter by attribute or brand to narrow down their search. The filter options are configured to be dynamically driven, which means product listings in different categories will only display attribute-based filters related to the matching products on that page.
- At the bottom of each page, a content section provides SEO opportunities by including keyword rich summaries of the category.
Product Detail Page
- Live inventory stock availability with shipping time estimates to clearly communicate delivery time expectations to customers
- Product videos in the image gallery improve engagement and conversion
- Image swatches for color variations provide the customer with better visualization of the product
- Tabbed content area to display additional details, technical specification sheet downloads, product use cases, white papers, and more.
- Share feature allows customers to email a link to others in their network who may be interested in the product
- Create favorite lists of products of interest, providing convenience for the repeat visitor to purchase a product later or make repeat purchases of the same product
- Related product listings provides Braskem3D with cross-sell and up-sell opportunities to increase average cart value for transactions
- Document management tools for product technical and safety spec sheets.
Other eCommerce User Interface Enhancements
- Mobile-friendly design for easy browsing and checkout on any device
- Intuitive on-site search with auto-complete and filterable results page
- ‘My Account’ drop-down and dashboard for self-service order management, invoice access, and user profile management
- Breadcrumbs for easy site navigation and identifying location within the site
- Custom 404-page design with links to main product categories
- Sticky header for quick access to main navigation while scrolling
- Custom page design with contact form for strategic partnership lead generation and inquiries
Adobe Commerce Admin: Versatile, Extensible, and Scalable
- Drag-and-drop page builder for easy content creation without developer support
- Customizable email templates in Adobe Commerce admin for full control over email content and configurations
- Lead generation form builder extension for managing contact form submissions and capturing leads from non-purchasable product categories
Marketing & Customer Support Features
- Live online chat for customer support during account creation and buying process
- MailChimp integration with a promotional discount for newsletter signups
- eCommerce blog to increase traffic, build brand awareness, establish credibility, drive conversions, and link to products
- Google Analytics to track website traffic, engagement, conversions, and measure ROI
- Google Tag Manager used to send data from Adobe Commerce to Google Analytics as tags.
Conclusion
Brain & Code’s role in developing Braskem’s eCommerce platform is critical to the success of this project. The new website design and eCommerce platform addressed the company’s challenges and delivered significant results in terms of increased conversion rates, customer satisfaction, brand awareness, and operational efficiency.
The launch of Braskem3D is a significant milestone in Braskem’s journey towards digital transformation and innovation, positioning Braskem to achieve long-term growth and success in the dynamic and competitive 3D printing industry.
Ready to take your eCommerce business to the next level?
Contact Brain & Code today to discuss how our expert Adobe Commerce eCommerce website development services can help you achieve your goals.
