New eCommerce Website for Hobby Wholesale on Magento Open Source

Hobby Wholesale offers shipping insurance for certain groups of products that is automatically calculated during checkout based on the item(s), destination, and value. This process provides peace of mind to customers, making their shopping experience seamless and worry-free.

Hobby Wholesale strives to offer the best shipping rates in the market, and to achieve this goal, we have implemented an easy way to set shipping rules directly in the admin system. This feature allows us to add rules based on cart amount (free shipping) and oversized items, giving Hobby Wholesale a competitive edge.

We want our customers to find what they are looking for quickly and easily, and that’s why we have implemented a powerful search engine that provides suggestions, auto-complete, categories where the product can be found, and recent searches. The improved search engine uses the Elasticsearch algorithm, which helps us to convert searches into sales.

Our customized Automatic Related Products feature dynamically showcases related product offers based on the product the customer is viewing. This functionality can be enabled in multiple areas of the website, such as categories, product pages, shopping cart pages, and custom positions.

Check out this great example of the functionality Related Products and Customers Also Bought https://hobbywholesale.com/9-inch-straight-code-100-track-atl150.html

We want to offer Hobby Wholesale’s customers the best shopping experience possible, which is why we have implemented the Customers Also Bought feature. This feature automatically displays relevant insights to customers based on previous orders or searches by other customers. The settings in the admin allow flexible recommendations, promoting relevant products with smart rules and custom conditions such as displaying products based on specific conditions, products viewed together, and products bought together.

Check out this great example of the functionality Related Products and Customers Also Bought https://hobbywholesale.com/9-inch-straight-code-100-track-atl150.html

Our team implemented the Improved Layered Navigation feature on the Hobby Wholesale website to provide customers with a filter on the left-hand side of the product listing pages that helps them narrow down their search by filtering product results based on attributes such as color, size, price, etc. Additionally, this extension provides SEO-friendly URLs for filtered pages allowing Hobby Wholesale to create ads and campaigns directing traffic to product listing pages pre-filtered to a specific criterion.

Hobby Wholesale operates in a fast-paced industry that’s constantly innovating and upgrading products. Often, manufacturers announce highly anticipated products weeks or even months in advance, but due to manufacturing time or limited editions, they may not be available for immediate shipment to Hobby Wholesale.

To keep up with these industry releases and ensure customer satisfaction, Brain & Code implemented a pre-order extension. With this feature, Hobby Wholesale’s customers can place orders for products that aren’t currently available for shipment. This allows them to be the first to get their hands on the latest products as soon as they become available.

We implemented a customization that greatly improved user navigation by introducing visual representations for product categories. By incorporating dynamic display of image thumbnails based on category hierarchy, the thumbnails now appear prominently at the top of all category pages, providing users with a visually appealing and intuitive browsing experience.

In order to comply with shipping regulations, Hobby Wholesale cannot offer certain items for online purchase. These items, such as fireworks, rocket engines, and nitro fuel, are either too dangerous or too large to ship. Brain & Code helped Hobby Wholesale implement a way to provide customers with more information on how to purchase these items by indicating them as “In-store only”. This feature replaces the “Add to Cart” button with a page containing information about how to purchase items that cannot be shipped.

We want to provide customers with all the information they need to make informed purchasing decisions. Unfortunately, Magento Opensource does not natively allow the display of all this data, so our team customized the Product Detail page to achieve the desired results.

Our team has customized the Product Detail page to display important information such as the part number, stock, brand and product availability. This feature helps customers find what they are looking for quickly and easily.

Brain & Code leveraged the capabilities of Magento Opensource to implement a watermark overlay feature on product detail pages. This functionality seamlessly incorporates Hobby Wholesale’s logo onto downloaded product images from the detail pages.

A feature that allows for easy addition of custom content on product page tabs based on the product SKU or category of products. Examples of custom content include videos, downloadable links, and rich media long descriptions.

A handy tool that allows Hobby Wholesale to promote and engage its customers with manuals, diagram sheets, blueprints, etc., presented on the product detail page in additional tabs and ready to download.

A standard eCommerce capability customized by Brain & Code to hide the “pay in store” checkout option unless the user also chooses “pickup in store” shipping, avoiding unnecessary payment information during checkout.

We designed a captivating and unique layout specifically for the “About Us” landing page, with compelling information and captivating photos that highlight Hobby Wholesale’s offerings. This custom designed landing page sets it apart from the standard content layouts and serve as a persuasive selling point, enticing visitors to choose Hobby Wholesale as their preferred shopping destination.

We have implemented Full Page Cache Warmer to improve the website’s user experience. With six algorithms to prioritize pages for cache warming, the warmer emulates visitor behaviour, preparing the website pages for when real customers arrive, reducing the time response, and improving the overall site speed.

The extension includes a detailed report where Hobby Wholesale can keep track of the crawling progress with visual statistics reports, view page statuses and analyze the percentage of errors and success loads, assess warmer efficiency, and much more.

At Brain & Code, we take security seriously. To ensure that our merchants can have customers shop without having to worry about their sensitive data, we installed the Google Invisible Captcha extension. This feature protects both Hobby Wholesale and their customers from bots and spam.

Our Print Product Page feature allows customers to print the product detail page easily in a layout that is printer friendly. This extension generates a PDF file that can be printed or saved for future reference.

As a Magento Opensource functionality, printing packing slips was limited to a post-shipment process. Brain & Code saw the need for improvement and stepped in to make necessary adjustments for Hobby Wholesale. The team made it possible for packing slips to be printed before a shipment is created, with the added benefit of automatically updating the order status to “printed” for better order management control.

The packing slip PDF for Hobby Wholesale was also enhanced to align with their order processing workflow by incorporating customizations such as the inclusion of supplementary fields and layout modifications.

As part of the Hobby Wholesale project, Brain & Code incorporated Klaviyo, a powerful marketing automation tool that revolutionized communication between the store and its customers. The primary focus was to enhance the effectiveness of the Newsletter subscription feature, thereby significantly improving customer engagement.

The Hobby Wholesale team takes customer security very seriously. In line with this, Brain & Code recommended the integration of Sucuri as the tool for malware research and cleanup.

Sucuri helps businesses and web professionals protect their websites against website threats, monitor for website hacks, and receive unlimited support for security incidents.