- Objectives
- Simplify how customers work with Kerry, enabling them to order taste and nutrition solutions efficiently and easily through just a few clicks
- Provide flexible commercial terms including lower minimum order quantities and tiered pricing
- Give customers self-service order management abilities and access to technical documentation
- Results
- On-budget and on-time project delivery in six months
- Launched an intuitive, streamlined eCommerce experience on a future-proof platform
- Created a single portal for B2B and B2C (public) customers
“The marketplace is evolving and Kerry recognizes that we need to serve our customers through a variety of channels. As we strive to strengthen our offering for smaller, emerging brands, KerrySelect.com, and the partnership with Xenon arc, will reduce complexity in the ordering process as we work together to deliver sustainable nutrition solutions. We are excited to launch KerrySelect.com as part of our journey to offer best– in– class services to our customers. KerrySelect.com will provide customers with the leading food and beverage solutions you trust, paired with the personalized service you seek.”
Evan Hyman - Vice President Regional and Emerging Accounts
Project Highlights
Xenon Arc partners with Brain & Code to launch KerrySelect.com – a new Adobe Commerce eCommerce platform featuring a targeted, specialized portfolio of Kerry products in North America, for the world’s leading taste and nutrition company.
End-to End Personalized B2B Commerce Experience with Custom Pricing & Payment Terms
- Shared catalog implementation that offers a unique catalog and price lists tailored to each KerrySelect customer by company
- Integrated payment allows customers to checkout securely with a wide variety of payment methods including B2B pay on account with customer specific net payment terms
- A single platform that allows KerrySelect to expand to new geographical regions by adding store views for new countries
Reliable Product Data & Inventory Management
- Scheduled import/export files for price, product, etc. to exchange files between Adobe Commerce and the ERP
- Import and export attributes extension allows KerrySelect to easily bulk create attributes via a spreadsheet that is imported in a few clicks, saving many hours of manual attribute creation, native on Adobe Commerce.
Optimized Shopping & Checkout Experience
Homepage. The homepage was designed to promote products, provide educational content, and encourage customers to reach out to technical experts to help match the right food and beverage solutions to their unique needs. Features of the homepage include:
- An immersive marketing banner to promote seasonal features
- Direct access to popular categories
- Showcase of featured products
- On-page video player to promote a featured brand
- USP (unique selling propositions) icons for fast shipping, low minimum order quantities and on demand technical support to increase conversion
- Call to action for customers to get in touch with technical experts
- A brand positioning section that includes a brief intro about the company and its partnership with Kerry to establish trust and credibility
Product Category Page. The category pages are dedicated to the three main product groups in the Kerry portfolio: Food & Beverage Products, Taste Ingredients, and Functional Ingredients. Each custom designed category landing page includes:
- Main banner for feature image and SEO keyword optimized copy
- Easy access to sub-categories through two pathways: text-based side navigation and a slider with thumbnail images
- Product listing with layered navigation providing the customer with ability to filter by attribute to narrow down their search. The filter options are configured to be dynamically driven, which means product listings in different categories will only display attribute-based filters related to the matching products on that page.
- At the bottom of each page, a content section provides SEO opportunities by including keyword rich summaries of the category.
Used for the sub-category pages, this page provides an intuitive, clean layout with the goal to increase speed in findability and decrease page load times. This page is similar in structure to the product category page and includes a layered navigation with filter by attribute functionality to improve the customer’s experience when searching for a specific product.
- Live inventory stock availability with shipping time estimates to clearly communicate delivery time expectations to customers
- Image swatches for color and shape variations provide the customer with better visualization of the product
- Tabbed content area to display additional details, technical specification sheet downloads, product use cases, white papers, and more.
- Share feature that allows customers to email a direct link to others in their network who may be interested in the product
- Create favorite lists of products of interest, providing convenience for the repeat visitor to purchase a product later or make repeat purchases of the same product
- Related product listings provides KerrySelect with cross-sell and up-sell opportunities to increase average cart value for transactions
- Document management tools for product technical and safety spec sheets.
Other eCommerce User Interface Enhancements
- Mobile-friendly responsive design allows customers to browse products and checkout easily on any device at any time.
- Intuitive on-site search helps customers find the product they need with auto-complete and a filterable results page.
- ‘My Account’ drop-down and dashboard promotes self-service by providing the customer with access to their order history, order tracking, order status, invoices, and user management of stored profile, addresses, and newsletter subscriptions.
- Breadcrumbs at the top of the page allow customers to easily identify where they are in the site and navigate to a parent page in the navigation hierarchy
- Custom 404-page design engages customers to explore other products or pages of the website by linking to main product categories in the event they land on a page that no longer exists.
- A sticky header allows customers to quickly access the main navigation once they have scrolled down the page.
Flexible, Extensible and Scalable Admin in Adobe Commerce
- Modern, drag-and-drop page builder tool to allow website administrators to create content and update pages easily without the need for developer support
- Custom branded transactional and system email templates manageable by the KerrySelect team through the Adobe Commerce admin. This feature provides the store manager with full control and ownership of the email content and configurations, reducing the need for technical or developers to apply changes when optimizing the email communication flow.
- Easy management of lead generation forms by use of a form builder extension. This feature allows KerrySelect to capture leads from the contact us page and product categories that are not yet available for purchase, thus improving customer relationship with the brand by servicing a specific request, providing more information about a product or category of products.
Marketing & Customer Support Features
- Live online chat to provide an additional channel for customers to get in touch in the event they need support throughout the account creation or buying process
- MailChimp integration for newsletter subscriptions, with a promotional discount featured in a newsletter popup to encourage signup
- A blog for the eCommerce store to help drive traffic, raise brand awareness, create trust and credibility, drive conversions and increase sales by featuring and linking to products
- Google Analytics to track and report website traffic, engagement, conversion, and measure advertising ROI. The data collected can be used to enhance user experience, marketing message, pricing strategy, and more.
- GTM (Google Tag Manager) is used to send data from Adobe Commerce to Google Analytics in form of Tags
