Ecommerce Strategy & Planning

Before design or development begins, the right questions need to be answered. Brain & Code helps B2B and B2C organizations define the strategy, requirements, workflows, integrations, content needs, and priorities behind successful ecommerce projects.

Our planning process helps clarify what your ecommerce website needs to support for customers, internal teams, and business operations, so design and development decisions are based on real needs, not assumptions.

That is why we put the brain before the code.

Discovery & Requirements Gathering

A successful ecommerce project starts with understanding how your business sells, how your customers buy, and how your systems need to work together. Our Adobe Commerce Certified Experts and HFI Certified Usability Analysts use discovery and requirements gathering to clarify the goals, constraints, risks, and decisions that should shape the project before implementation begins.

Our ecommerce strategy and requirements analysis may include:

Business goals and success criteria
Customer and stakeholder needs
Infrastructure and platform
Ecommerce workflows
Content and catalog structure
Integration needs
Product data requirements
Operational and admin workflows
Search engine optimization considerations
Analytics, conversion, and performance goals

Ecommerce Information Architecture

Information architecture helps define how products, categories, content, filters, navigation, and key customer journeys should be organized before design and development begin. For ecommerce websites, this planning is especially important because structure affects product discovery, search visibility, content management, and conversion paths.

Information architecture planning may include:

Sitemap and navigation planning
Product category structure
Content and catalog organization
Filter and taxonomy planning
Customer journey mapping
Content and functionality alignment

When needed, our Certified Usability Analysts can also validate navigation decisions through user research or usability testing.

SEO & Growth Planning

Ecommerce strategy should consider search visibility, content structure, performance, and conversion goals early, not after the site is built. We help identify the SEO and growth considerations that should influence platform decisions, information architecture, content planning, technical requirements, and launch preparation.

SEO and growth planning may include:

Technical SEO considerations
Keyword and content opportunities
URL and site structure planning
Redirect and migration considerations
Page speed and performance requirements
Analytics and tracking needs
Conversion goals and measurement priorities

Site Audits

Not every ecommerce project starts with a rebuild. If you need a clearer understanding of what is working, what is creating friction, or what should be prioritized next, Brain & Code can review your existing ecommerce website and provide a practical roadmap for improvement.

Our ecommerce audits can help assess:

Platform and technical health
User experience and product discovery
Content, navigation, and information architecture
SEO and performance considerations
Integrations, workflows, and operational risks
Conversion opportunities

Ready to plan your ecommerce project?

Whether you are planning a new ecommerce build, improving an existing platform, or trying to clarify requirements before investing in development, we can help define the right path forward.

“Brain & Code has done several projects for us, and all were delivered with excellent quality, meeting the exact requirements needed.”

Jason Truman, Smart Solutions